TartanHacks 2025 Finalist - Best Use of Generative AI

Created on February 03, 2025

2025

Our team was selected as a finalist for the “Best Use of Generative AI” award at TartanHacks 2025, Carnegie Mellon University’s premier hackathon!

Project: AdVocate - AI Marketing Platform

We built an end-to-end AI marketing platform that revolutionizes campaign creation, reducing the time from hours to minutes. The platform leverages Azure OpenAI, LangChain, and ChromaDB to generate multi-channel marketing campaigns with intelligent audience targeting.

Key Achievements:

  • 90% reduction in campaign creation time
  • 60% cost optimization through intelligent caching
  • Built a scalable microservices architecture
  • Handled 50+ concurrent users with sub-second response times

Technical Highlights:

  • Implemented a multi-agent system for diverse content generation
  • Developed RAG (Retrieval-Augmented Generation) for brand consistency
  • Created a two-tier caching system reducing API costs significantly
  • Built with FastAPI, Redis, and PostgreSQL for production-ready deployment

Competing against top teams from universities across the country, this recognition validates our innovative approach to applying generative AI in solving real-world business problems.

Special thanks to my amazing teammates and the TartanHacks organizers for this incredible 24-hour journey!